I LOVE PALM - 10 Year Anniversary Interviews

Interview #2 -  Anjali Stewart from Tweny-Seven Names

Can you tell us a little about your journey with your brand Twenty Seven Names?

Rachel and I met at primary school. Since then Rach has taught me an appreciation for Manet, Picasso, and Kruger, while in turn I’ve taught Rachel an appreciation for Outkast, Lauryn Hill, and Mobb Deep. After studying art and fashion respectively in Dunedin we began working on small scale projects before launching our brand ‘twenty-seven names’. The label name is a homage to the list of 27 people who helped to get the label off the ground.  Each collection is somehow overtly sentimental and hopelessly romantic, creating a wearable but unique sensibility.    

How long have you been stocked at PALM BOUTIQUE?
Our first range we stocked at Palm Boutique was ‘Still waters run deep’ which was in store August 2011. 

Describe Twenty Seven Names in 3 words -
Who’s that girl…

You have a strong following at PALM, why do you think your brand performs so well with us? 
I think it has a lot to do with Jane’s ordering – because she only orders one or two of certain pieces, people really get the feeling of getting something special in the region.

What is your favourite new look for the coming season?
The Florence coat and retrospect tee with jeans, I just love this coat and the tee is so cosy. Picture attached.

What are you working on at the moment?
We’re in toile phase for Winter 2017. Rachel just mocked up two new coats which I can’t wait to see in final fabric.

Who will always be your icon?
Emma Watson, where do I start… We’re staunch Harry Potter enthusiasts. Emma is an advocate for women’s rights and is also raising awareness around ethical practices in the garment industry. She’s smart, she’s beautiful and she cried when she interviewed Malala.

What song are you playing on repeat at the moment?
30 Hours – Kanye West feat. Andre 3000. The chorus gives me the warm fuzzies.

What are your favourite fabrics?
Silk, Linen, and Wool.  

Have you been to Nelson before? If so what was your favourite part?
Rachel spent a lot of time in the Nelson region during her childhood. Her favourite places are little Kaiteriteri and Rabbit Island – the swimming at Rabbit Island is awesome she tells me because it’s so nice and warm.

Who would attend your DREAM dinner party?
Well this question is relevant! Iconic feminist artist Judy Chicago, artist Tracey Emin, photographer and film-maker Cindy Sherman, and comedians Mindy Kaling and Amy Schumer. 

What is your guilty pleasure?
Chocolate self-saucing pudding, am I right?

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