Founded in 2012 after a lightbulb moment that design could inspire positive change, OVNA OVICH embodies a duality drawn from designer and director Marina Davis’s Eastern European and British heritage. 

Now based in Tāmaki Makaurau Auckland, OVNA OVICH is an expression of Davis’ enduring respect for the natural world, formed by her childhood on a remote farm, surrounded by the wild landscapes of the deep south of Aotearoa New Zealand. 

From the beginning, OVNA OVICH has been devoted to creating pieces of nonchalant elegance for the modern, conscious wearer.